Yoann Bertrandy dissertation project at the ESAD
—During his first year, he questioned five amateur graphic designers with jobs including chaplain, sports teacher and accounting secretary.
Rather than dealing in clichés or seeking to bring his respon dents into line with professionals' perception of the discipline, Bertrandy conduced a series of interviews on their graphic practice and their techincal contexts, their perception of graphic design and its role and the value of a typeface.
Arranged into a dissertation anda book of interviews, the project observes the development of of amateur graphic design as enabled by the democratisation of IT tools.
Besides providing an account of this development, the work signals that the young generation is taking this phenomenon into account—taken from étapes
Extract from the book:
Rather than dealing in clichés or seeking to bring his respon dents into line with professionals' perception of the discipline, Bertrandy conduced a series of interviews on their graphic practice and their techincal contexts, their perception of graphic design and its role and the value of a typeface.
Arranged into a dissertation anda book of interviews, the project observes the development of of amateur graphic design as enabled by the democratisation of IT tools.
Besides providing an account of this development, the work signals that the young generation is taking this phenomenon into account—taken from étapes
Extract from the book:
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